Post by account_disabled on Mar 12, 2024 2:46:45 GMT
The to your advertising messages. . Income influences how much of an impact display ads have. Web users who earned over k a year were more likely to be influenced by an ad when exposed to something they hadnt even thought about than those making under k a year. When ready to buy people who earned under K were . more likely to be influenced by ads than those making over K. Advertiser action item Lower earners students parttime workers etc. are more influenced by ads when ready to buy so will likely engage more with ads offering discounts.
Consider income differences when you are trying to reach people at Europe Cell Phone Number List different stages in the buying cycle. . Discounts dont influence people if they are not relevant. We were surprised that the results of the survey indicated that discounts or promotions in ads did not have more of an impact on peoplebut its likely that the ads with coupons were irrelevant to the searchers needs or wants therefore would have no impact. were behind taking action after seeing an online ad. of respondents took an action from seeing an ad for a more purchaserelated reason than simply being interestedthey took the action because the ad was relevant to a need or want or relevant to something they were doing at the time.
Advertiser action item Use discounts strategically. Utilizing data in campaigns can ensure ads reach people with a high intent to buy and a high likelihood of being interested in your product or service. Turn interest into desire with coupons andor discountsit will have more of an impact if directly tied to something the searcher is already considering. In conclusion to be successful advertisers need to ensure their ads are providing value to online web usersto be noticed remembered and engaged with relevancy of the ad is key. Serving relevant ads that are related to a searchers current need or want.
Consider income differences when you are trying to reach people at Europe Cell Phone Number List different stages in the buying cycle. . Discounts dont influence people if they are not relevant. We were surprised that the results of the survey indicated that discounts or promotions in ads did not have more of an impact on peoplebut its likely that the ads with coupons were irrelevant to the searchers needs or wants therefore would have no impact. were behind taking action after seeing an online ad. of respondents took an action from seeing an ad for a more purchaserelated reason than simply being interestedthey took the action because the ad was relevant to a need or want or relevant to something they were doing at the time.
Advertiser action item Use discounts strategically. Utilizing data in campaigns can ensure ads reach people with a high intent to buy and a high likelihood of being interested in your product or service. Turn interest into desire with coupons andor discountsit will have more of an impact if directly tied to something the searcher is already considering. In conclusion to be successful advertisers need to ensure their ads are providing value to online web usersto be noticed remembered and engaged with relevancy of the ad is key. Serving relevant ads that are related to a searchers current need or want.